TRAFFIC believes that BEAUTY is all about YOU. We are a collaborative collective of creative individuals — an evolving group of talent with a spectrum of perspectives on the ever-expanding space. We know the rules. We also know how to break them. We're here to help you refine, define and express your point of view on beauty and branding. We're the voice who can help you communicate your vision - through stories, words, faces, and illustrations — that make you unique.

Cover Illustration by Wendy Plovmand; Illustrations below by Penelope Rolland, Photography by Michael Mundy.

With our creative guru and Brandwallah, Ameena Meer, in the lead, over the past 3 years, we have delved deeply into the branding of WELEDA for the U.S. Ameena provides her deep knowledge and expertise in the beauty industry. The brand vision and seasonal campaign concepts, provide the guidelines for agency partners, with a totally collaborative process.

By building brand awareness and creating the emotional connection between the consumer and Weleda, the result has been an increase in sales of over 250% from when we started.

Beauty is in the box. That's what people see first and that's what starts telling the story. Escada worked with Monsieur Z on their Boca Chica fragrance packaging, which we think is totally adorable! Mercado and Cecilia Lundgren collaboration helped this brand soaps fly off the shelf. You can smell how good they look!

With a 360 degree view and a multicultural perspective, we offer expertise, seasoned and groundbreaking guidance in branding and strategy, creative direction and design. We also work with multimedia and multi-channel advertising, and influencer and idea-oriented, content development, licensing, publishing, along with invaluable referrals for public relations. Given our wide array of clients across diverse sectors of the market we are able to facilitate co-branding and multilevel collaborations.