Back to Life in Motion!
Time stood still for too long…
Back to Life in Motion!
Time stood still for too long... As the world is opening up again, we are ready to get back into the groove. We have been obsessing about motion graphics for a long time, but during the last year, we had the time to take a deep dive and develop some really awesome work.
Jack Pot! Feeding into our passion for both Motion Graphics and Cash, we had the chance to work with CashApp during Covid—the Gen-Z mobile payment service with more than 36 million users. We produced a series of 25 short animations and motion graphic assets for online advertising that resonated with their younger target audience.
In the usual Traffic manner, our team was worldwide. With CashApp and Grey in Los Angeles, our creative lead, Adolfo Correa, in Belgium, and his team, which were located in Mexico City, Barcelona, and Santiago, Chile. We work this way often, Covid or no Covid, and always have. For us, great talent has no borders. Together we designed and animated 25 loops in less than 2 months exploring illustration, typography, 3D, rotoscope, and frame by frame animation—a big challenge in such a short period of time, but crazy fun!
Did you know that 65% of people are visual learners and 90% of the information transmitted to our brains does so through imagery, and that motion graphics can increase engagement by up to 30%. Even just adding minimal movement is a sure-fire way of connecting with your audience.
SO HAPPY TO BE TRAVELING AGAIN!!!
Animation by Monsieur Z
We wanted to re-share the animation above, as it brings back the excitement that we have truly missed!
Meanwhile, take a moment and get familiar with our motion design work here: Digital Portfolio. Let us know if we can be of help to get you in motion, too.
+1212 734 0041 or info@traffic-nyc.com. You can also DM us @traffic_nyc, and visit our website at www.traffic-nyc.com.
Cheers!
T
Traffic is a multi-armed juggernaut— not just talent representation, but also a branding agency with creative directors and copywriters, strategists and producers, and a rich resource for digital content. The only limit is the limit of our imagination, which proves to be limitless.
For all inquiries please contact info@traffic-nyc.com.
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CONTACT US
TRAFFIC, INC.
111 East 70th Street
New York, NY 10021
+1 212 734 0041
info@traffic-nyc.com
