ARTBnk

Jun 8

Web Re-Design, Digital and Print Campaign

For the first time, you can rely on data science–not opinion–when it comes to valuing art. ARTBnk valuations are computed using a proprietary formula, providing an instant benchmark to help art collectors determine an independent and unbiased estimate. For anyone buying, selling, collecting or insuring art these valuations and market insights platform is a game-changer.

We worked closely with ARTBnk team to fine tune the language they use when speaking about the brand, as well as redesigning the website. Working with a limited production budget we did extensive photography research and retouching to create content that was relatable and that bridged tech with art.

We then developed a product driven launch campaign, which introduced the company and it’s unique app capabilities, including a strong central call to action.

Creative Direction and Design: Michelle Edelman
Copy Writers: Dimitri Ehrlich, Brenda Cullerton, Ameena Meer