GREENDOG (FEDERATED DEPT. STORES)
Naming, Creative Direction and Design
Federated Department Stores came to us when they wanted to invent a new children’s brand for Macy’s. We had a fun time coming up with the name and then creating the brand’s identity and design. The work included branding, hangtags, labels, and in-store graphic materials.
Creative Director: Ruba Abu Nimah
Naming: Traffic Naming Group
Macy’s Day Parade Inflatable
