Hunter Douglas
Campaign Design, Copy Writing, Creation of Animation
The Pebble
Hunter Douglas, a dominant player in the worldwide window shade sector, sought our help to re-position their brand using their new automated window shade controller, Powerview Motorization. As new companies were emerging with similar technology and the category was beginning to be absorbed by these more innovative companies, HD needed to work quickly and to create something that would help them maintain their leadership position in the market. HD created the Pebble, a fun and beautifully designed remote controller for Powerview as a hook to sway the perception of the company as more modern and innovative. The design of the Pebble was very successful, however, the visual materials and advertising were outdated and did not present the product in an innovative way.
We created a 15 and 45-second animated video for Pebble using CGI, for the launch of “Powerview Motorization” to the press, the website, and social media. We went on to explore a new voice for their ads, which had a smart and straightforward approach, as well as a more modern presentation featuring the Pebble, as well as the overall concepts for print advertising.
Creative Direction and Design: Chalkie Davies & Michelle Edelman
Digital Design: Jeffrey Hurley
Copywriting: Ameena Meer
